My dear young men, Axe deodorant won't get you a girlfriend. Not just Axe, neither will Wild Stone deo, nor will Denver deo, nor will Very Very Sexy deo, nor will any other deo for that matter. What they show on the ads is too good, too easy to be true. If a deodorant could get you a girl or a woman, there would be no poetry, no war. Only if a deodorant could get you a girl, this world would be a different place altogether. So don't fall for the ads.
All the western marketers complain that deodorant usage is very low in India because Indians don't care much about personal hygiene. Whatever may be the reason, there is a huge untapped market for deodorants in India. Unfortunately the ads don't seem to promote deodorant as a product for personal hygiene, but as a product for something completely different. Surprisingly no social activist ever said a word against these ads.
Nevertheless these ads must have been a big success in promoting the sales of deodorants. Otherwise why would the ads of all deodorants follow the same theme, that is to make one irresistible to girls? I think the trick, though very cheap, struck a chord with many a young man in our country.
4 comments:
I appreciate this thought, which has been at the back of mind for long and am excited to see you word it. Very well put in simple words and you jes hit the nail..:)
It seems your deo didn't work ;-)just kidding.
on a serious note, very well observed and put.Great thought once again. Hope the message reaches to right people.
Marketing ad campaigns targeting the MALE population is very simple- Buy Deo/ car/ jeans/cola/tv/shoes/etc. and girls go crazy over you or want to do it "right here right now". This simple philosophy has been used for countless ads sexcessfully.
Next time u see an Ad u can understand..its for you.. if its complex n sleep inducing, its for your betterhalf ;)
i like the line "If a deodorant could get you a girl or a woman, there would be no poetry, no war." :) btw i read on one of the websites tht deos specially Axe can make women vomit. too many harmones u see. been following ur blog for sometime now. its a very good one.
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